b, a, - a you will choose A
- make it difficult to attain
free is more costly
- once in a queue, will join the queue again
- job + then social norms ✅
- work for a cause (help save humanity’s time)
- social norm + price ❌
- prepare for hot state, while cool
- you will lose it, if you don’t use it
- referral program invite code revoke
- provide more options
- expectations by testimonials
- expectations bend reality (AI reading and telling)