Selling predictably and crazily

B, A, -A: you will choose A

• Make it difficult to attain

Free is more costly

• Once in a queue, will join the queue again
• Job + then social norms ✅
• Work for a cause (help save humanity’s time)
• Social norm + price ❌
• Prepare for hot state, while cool
• You will lose it, if you don’t use it
• Referral program invite code revoke
• Provide more options
• Expectations by testimonials
• Expectations bend reality (AI reading and telling)