Jack Butcher on Leverage • deeps.dev

Background

VV started as a service business
After I had broken out of the environment and become more interested in developing a better understanding of my business and the world and the way things actually work as opposed to the way things work when you are embedded in a system where all the variables are outside your control, that’s where the idea of Visualize Value came from. There are so many of these ideas that I am reading about and implementing that are so high leverage and transformational, that at the very least I can help other people find and consume these ideas and maybe leverage them. That’s like increasing the velocity of these high leverage useful ideas is the mission.
Your own transformation as an individual kind of feeds into what VV is producing.
The idea of leverage and network effects starts to come into play when you experience the resonance of a piece of content that you put up, or an idea that you can reach to 50k people and the way in which you can produce digital assets that work for you even after they have been produced is like this mental shift that completely changes the way you think about how you spend your time and where you spend your time.
Leverage in terms of building things which have zero marginal cost of replication and the compounding effect of producing on social.
The nuance of the network effect on Twitter.
The exponential effect of the reach of an asset on Twitter is completely different.
One node in the network can actually explode an idea.
Twitter open space, building in public.
Open spaces and sharing always triumphs.
Building in public, proof of work.
Monetize something you are curious about.
Graphics designer degree + 5 jobs where you have to articulate these random concepts.
Expose yourself to different reagents, then your unique properties come to life.

Permissionless apprenticeships

The ability to produce anything of value for somebody that you admire whether that gets you an introduction with them or helps you develop a skill that helps attract people that may be a little bit behind them in terms of notoriety in the market or position.

VV in early days crediting people whose ideas I leveraged—Naval, Nassim, James—and adding value doing some labor on behalf of somebody else, essentially publishing that work.

Reverse influence - You can coast off of these incredible reputations that exist, like add value to them, tap into some of their network effects and let the stream carry you. If you are adding value and able to get your stuff right in front of the people then it’s just a matter of time before the opportunities you want show up.

Example: I reached out to him. “Eric, you’re releasing this book, no pressure, you don’t have to respond if you don’t want. Here’s some illustrations that I did if you want to put them in the book, give me a shot.” A couple of weeks later he messaged, we got on the phone and we are in there now.

For example, you can produce ideas from ideas on 100 greatest thinkers which could get you a job working at the local investment bank as social media manager or whatever.

99% of people are waiting behind this permission barrier that doesn’t exist.

Igor: “Everything that I have ever got has come from a cold email. I have never gotten an offer for an interview through a regular application process ever.”

Just through the internet you don’t even need to meet the person anymore. And you could both be influenced by one guy, Naval, in disparate ways and now you are producing a body of work.

https://hellooperator.simplecast.com/episodes

Increasing the velocity of these high leverage useful ideas.

Reverse influence - You can coast off of these incredible reputations that exist, like add value to them, tap into some of their network effects and let the stream carry you.