AI and the future of art and content creation
October 2022
DALL-E 2 and the Future of Art
DALL-E 2 is just the beginning of how AI integrates with the frontier of art and entertainment combined. There are a lot of use cases in our capitalistic economy. I will list some points that I have in mind. There’s a new concept called prompt engineering, a set of methods and techniques to get tools such as DALL-E 2 and GPT-3 to spit out content as per the creator’s intent. The idea behind this is to use specific prompts or keywords to get the desired content.
Initially in a couple of years, as tools like DALL-E 2 and GPT-3 get more market ready, designers and content creators alike will use these tools in multivariate ways from design generation to brainstorming to design hypothesis. These tools will give an initial head start while creating art, 3D models, stories, plays, scripts, etc.
To stretch the idea further, I believe in the future, book authors, movie creators, and designers will use these tools to leverage their content creation process. I will speak with an example in mind. Let’s say an author wants to write a book. In the next 10-20 years, the author can tell the content creation tool about the theme, plot, and character types for the novel. Then the tool will generate a rough draft, and the author can modify the segments in the story according to their liking. For example, the author can tell the tool to modify the first two chapters to focus more on violence and romance. Then the tool will modify and add depth to the story in accordance with the author’s input, all of this taking place dynamically.
From here on, all forms of content around the book can be developed. Based on the story script, tools like DALL-E 2 can create book cover art, movie stills, video clips, or 3D stills for games. From text to images to videos. All can be created on the fly by various teams involved in the project. The above example was for creating a book, but this applies to 3D model design generation, website design creation, and animation.
For this discussion, we limit the scope to art from tools like DALL-E 2, but there are implications and applications for other fields as well.